Cream Room Coffee House

I was approached to create the brand identity for Cream Room Coffee House.

The brand needed to have a friendly, homely and cosy feeling to its personality. As we wanted to reflect the idea of the Cream Room Coffee House being a place where customers can relax, have a welcomed catchup whilst enjoying good food and drink.

We achieved this feeling through the creative use of the negative space found in the logo icon i.e a coffee bean and home. This logo icon combined with the use of soft pastels, earthly tones, and patterns created from food icons. Greatly helped to create a cosy welcoming, friendly and fun aesthetic, along with the brand identity and personality.