Limerick Institute of Technology (LIT)

The Careers & Employability department of LIT provide a plethora of services to employers, assisting them in securing the best talent pipeline.

I was approached to create leaflets for an event focused on careers and student employability. This was a major event in where an abundance of informative content would be given to the participants and attendees. With this in mind we needed to make our information stand out in comparison to the usual style of leaflets. So we designed the leaflet to be majority infographics with icons. This made the leaflet and it’s content to be visually interesting and easily digestible, creating instant communication with our messaging.

A lot of information and print collateral was available on the day. So we designed our leaflet to be small, square and pocket sized. Making it portable and saving it from possible disposal if users hands were full. With the tagline ‘best talent pipeline’ in mind. I created a typography piece for the cover representing and reiterating this concept in a fun, approachable way.