The Mafia

I was approached to create the brand identity for one of Ireland’s premier influencer marketing agencies named ‘The Mafia’.
Straight away I recognised the bad connotations and ideologies that came with the name ‘Mafia’. So I flipped the negative ideas and focused on the positives from the word.
By using keywords as pointers such as clean, measured, organised, secrecy and high class. I smartly dressed the brand to reflect these new ideas.
With the agency having a high end premier market I designed the brand, along with its aesthetics to become almost a work of art in themselves.